Founder
Hassan SEFRIOUI
Hassan Sefrioui developed a deep-rooted fascination with the art of watchmaking during his early years. His grandfather had been a master goldsmith and jeweller. However, he did not immediately pursue a career in the field, opting instead to work in development aid for the United Nations. It was only later, as he reflected on his own legacy, that he realised the importance of preserving his family's traditions.
As he embarked on this new journey, he gathered a team of designers, engineers, and watchmaking specialists with nearly 25 years of experience. Each team member brought unique skills and knowledge to the table, contributing a wealth of experience to the creation of Boanton watches.
"Because there is something magical about creating something with your own hands, I am proud to share my vision of watchmaking with you through Maison Boanton."
THE DESIGN STUDIO
Our design studio brings together the expertise of our designers, engineers, and watchmaking specialists to create exceptional timepieces.
From the initial sketch to the final product, our creation process typically spans two years, ensuring unparalleled quality and precision.
William Rigoulet
Mikael Bourgeois
With more than 20 years' experience in Haute Horlogerie, Mikaël has played a key role in the development of more than 500 watches for some of the most prestigious brands.
Matthieu Duvernet
Matthieu is an expert in design and 3D modelling. He has over 15 years' experience in the luxury watchmaking and automotive industries.
TO CREATE OUR WATCHES, WE FOLLOW A DETAILED PROCESS:
step 1 : design
Every new creation comes to life in our studio, where it all begins with a gesture: the hand that sketches the initial idea, often guided by emotion. Once the idea is captured, the designs take shape on a computer and are quickly brought to life in three dimensions, through the work of a 3D designer and the printing of resin prototypes.
Before addressing the technical challenges, we ensure that every detail of the design is perfectly harmonious.
step 2 : Development
While many watch brands strive to simplify, Maison Boanton delves into horological history to (re)discover and integrate purist techniques into its concept.
What sets Boanton apart is its use of a rare component, found in only a few prestigious watchmaking houses: a central container.
Both the bezel and the case back of our watches are screwed directly into this container, providing exceptional durability and robust protection for the movement.
step 3 : Production
Producing complex-shaped cases, like the cushion-shaped case of the Ellipse collection, requires numerous operations, involving various crafts such as machining, polishing, and assembly, as well as meticulous checks between these stages.
Thanks to cutting-edge technology, components are machined with unparalleled precision.
Polishing and satin-finishing expertise creates a refined contrast between polished and satin surfaces while preserving the distinct sharpness of the design.
step 4 : ASSEMBLY
The final assembly, carried out with exceptional skill, ensures the flawless quality of each component. Each watch then undergoes a meticulous individual inspection, where precision and water resistance are tested with the utmost care.
Ellipse Collection
Firstborn of the House, the Ellipse collection unfolds around four dials that pay homage to art and craftsmanship. Each piece is individually engraved with a unique serial number on the back of the case, highlighting the exclusivity of this limited edition.
Four variations — which one will you choose?