Our Time, Our Vision
Maison Boanton is an independent French watchmaking brand. We create timeless pieces that resonate with the history of beauty and craftsmanship.
Our inspiration is rooted in a rich period, where aesthetics and craftsmanship were inseparable. From the geometric precision of Art Deco to the elegant simplicity of the 1950s, we draw from these movements their most timeless elements.
The design of our watches reflects this heritage: balanced lines, meticulous attention to proportions and details, and a selection of durable materials.
THE DESIGN STUDIO
Our design studio brings together the expertise of our designers, engineers, and watchmaking specialists to create exceptional timepieces. Each watch we imagine and craft is the result of a patient dialogue between design, engineering, and craftsmanship.
From the first sketch to the final model, nearly two years are needed to bring a piece to life that is true to our vision. This extended process is not a constraint; rather, it is essential to achieve the perfect balance of proportions, the precision of lines, and the accuracy of every detail.
The founder
Born into a family with deep roots in watchmaking and jewelry, Hassan Sefrioui has been fascinated by objects that carry history from an early age. From a young age, he developed a keen eye for detail, precision in movement, and harmony in form. This sensitive yet technical perspective has fueled his passion for exceptional craftsmanship, those that stand the test of time with elegance and grace.
For Hassan, watches embody the perfect balance between the emotion of beauty and the precision of design.
William Rigoulet
William held the prestigious position of head of the Watch Design Studio at Cartier, where he played a key role in shaping their iconic collections.
Mikael Bourgeois
With over 20 years of experience, Mikaël has worked with the most renowned watchmaking houses to craft exceptional timepieces.
Matthieu Duvernet
Design expert, Matthieu draws on over 15 years of experience in the world of luxury watchmaking and automotive design.
TO CREATE OUR WATCHES, WE FOLLOW A DETAILED PROCESS:
step 1 : design
Every new creation comes to life in our studio, where it all begins with a gesture: the hand that sketches the initial idea, often guided by emotion. Once the idea is captured, the designs take shape on a computer and are quickly brought to life in three dimensions, through the work of a 3D designer and the printing of resin prototypes.
Before addressing the technical challenges, we ensure that every detail of the design is perfectly harmonious.
step 2 : Development
While many watch brands strive to simplify, Maison Boanton delves into horological history to (re)discover and integrate purist techniques into its concept.
What sets Boanton apart is its use of a rare component, found in only a few prestigious watchmaking houses: a central container.
Both the bezel and the case back of our watches are screwed directly into this container, providing exceptional durability and robust protection for the movement.
step 3 : Production
Producing complex-shaped cases, like the cushion-shaped case of the Ellipse collection, requires numerous operations, involving various crafts such as machining, polishing, and assembly, as well as meticulous checks between these stages.
Thanks to cutting-edge technology, components are machined with unparalleled precision.
Polishing and satin-finishing expertise creates a refined contrast between polished and satin surfaces while preserving the distinct sharpness of the design.
step 4 : ASSEMBLY
The final assembly by hand, executed with exceptional skill, ensures the flawless quality of each component. Each watch then undergoes a meticulous individual inspection, where precision and water resistance are tested with the utmost care.
Our watches
